One of the biggest bookmakers and brands in the world, and the largest bookie in Europe.
Bet365 is one of the biggest bookmakers in the world, and the largest in Europe. Whether it’s through TV adverts or simply word of mouth, it’s likely you’ve come across the stalwart that is Bet365. From their humble beginnings as Northern Racing, Bet365 now employs over 5,000 people and has over 53 million customers worldwide.
The company is owned and operated by a private firm headed by the Coates family, who also own Stoke City Football Club, hence why Bet365 is based in Stoke-on-Trent and sponsors The Potters’ footballs shirt and stadium.
While they are primarily seen as a sportsbook, Bet365 also provides casino, poker and bingo services, so there’s very much something for everyone.
The most popular signup offers are the free bets - also known as matched bets. If you place a £xx, then you’ll get a £xx free bet. Below we describe the matched offer from Bet365.
Get Up To £100 In Bet Credits
Remember, all welcome offers and free bets vary, so make sure you know exactly how to qualify for the offer. All the information can be found in the T&Cs.
We've collected all of the most common questions regarding Bet365 and their offers below.
That's it for our Bet365 review. It you would like to take a look at more bookmaker offers and reviews, head on over to our Bookmakers page.